That's what billionaire Mark Cuban says is an underrated business skill.
We agree, and encourage you to take that a step further.
In addition to just being nice, try proactively helping people.
How to do that?
Ask them how you can help.
It's not that hard, makes for great branding and it could add value in unexpected ways.
So be nice. But also act on that niceness, and not just during the holidays.