Those are just a few words that went through our heads when we read this headline from the Post-Journal in Jamestown, NY.
Imagine the number of failures that had to transpire.
It must have gone through several people's hands before someone gave it the green light.
After all, this isn't just a blog post from a tiny software startup. This came from a newspaper! And it was in print!
Lesson learned: you absolutely positively should hire a copywriter to run through all of your copy before sending it out, especially if it is in print.
Even hiring a part-time copywriter could add significant benefits to your organization, including preventing worldwide embarrassment.
Wouldn't you say?