Payless trolled a bunch of fashionistas in Santa Monica and it is glorious

December 6, 2018

 

 

Some things are too amazing to be true.

 

This is not one of those things.

 

Payless Shoesource set up a fake high-end store in Santa Monica called Palessi and had a bunch of fashionistas come in and pay upwards of $600 for shoes that usually cost around $20.

 

There's something very satisfying about trolling wannabes.


Here's how they pulled it off.

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