Three ways to meet investors

December 7, 2018

 

 

Ah, investors.

 

Just about everyone says they want to meet them. After all, they have what most startups desperately need: money. Moolah. Scratch.  

 

First of all, if you are just looking for people with money, stop. Now. You are wasting your time if you are not ready and don't know how to raise capital. We are going to share more on this later. 

 

But for now, let's just assume that you have all of your financial ducks in a row, your pitch deck is pitch perfect, you have five-year financial plans, you have paying clients and a kick-ass product that solves big problems in a crowded marketplace.

 

Kinda like SNAGG Software.

 

Ahem.

 

Anyway, let's assume that's all in line. Now what?

 

Welp, you need to meet people with money. But how do you do that?

 

There are many ways. Here are three.

 

(1) Network

 

The more you network, the more chances are you will meet someone with money. There are tons of demo days, accelerators, incubators and Meetups around the US and the world with investors looking for good startups to invest in.

 

(2) Know what to say, and not to say

 

So, let's assume you meet an investor. What do you say to them? Do you launch into a lengthy explanation of your product? NO NO NO DON'T DO THIS. Instead, ask him/her a bunch of questions. Get to know them as people. Don't just show up and throw up; learn about their lives. How did they become investors? Were they on Wall Street? Did they inherit it? Did they sell their companies for a small fortune? Please, don't just talk about your amazing new thing. Focus on them instead.

 

(3) Build relationships, then offer to help

 

Here at SNAGG Software, we view every person, every contact, every client as a wealth of opportunity, not just to get from them, but to give to them. Every investor needs something; try asking them if you can help in some way! Then, over time, there is a chance that they will offer to help you in return. Should they do this, you can respond with "Do you know of any investors who might be interested in looking at our pitch deck?" By opening building relationships and offering to help first, some investors (but not all!) would be happy to help in return.

 

Remember: investors are just people with lots of money. Some people are kind-hearted, some are horrible, and most are somewhere in between. Treat them like people, not piggy banks to crack open. Build relationships with them. Offer to help. In this way, you will be selling yourself without selling yourself, and will build goodwill among investors. And, in the long run, you should be able to meet a ton of investors.

 

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SNAGG Software Inc.

97 N 10th St #2A, Brooklyn, NY 11249

T: +1 (347) 670-0344

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